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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport by Barbara Smit
How Puma and Adidas' rivalry divided their founding town for 70 years - Business Insider
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Reebok and Adidas Actually Collaborated With Each Other and the Results Are Pretty Cool
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The Fascinating Family Feud that Led to Adidas and Puma, and Allowed Nike to Dominate the Market
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A Brief History of Adidas
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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: Smit, Barbara: 8601400285008: Amazon.com: Books
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Adidas and Puma Were Created by Two German Brothers who Hated Each Other
